Naomi Murrell Questionnaire

February 4th, 2013

A cosy chat with…

Naomi Murrell


Name: Naomi Murrell
Position: Creative Director
Company: Naomi Murrell
Describe your label in 20 words or less: Keepsakes for Fun Lovers

1. When you’re looking to be inspired, where do you go? Out for a bicycle ride.
2. What is your greatest guilty pleasure? Peanut Butter.
3. You’re now an influential designer, was that what you always wanted to be when you were growing up? Not exactly. I wanted to be an artist or a shopkeeper.
4. What has been your must-have this season? The NM Harvest Bangle + Moonbeam Hoops in Sorbet
5. What fashion style do you really want to come back?
Twiggy’s 60’s pixie doll face and lashes.
6. Who is the most influential person in your life?
Dave, my fella and design partner in crime.
7. Your ideal getaway destination is: Marrakech, Paris, Aspen or Bali? Bali!
8. If you could be an animal, what would you be? A Dove. Or a gazelle. Something more graceful than I am in human form!
9. If you could have a super power, what would it be? The power to make peace.
10. What’s the best advice you’ve ever received?
Keep going. And look at your work upside down to see if it still looks good. If it does, you’re on the right track.

My friends call me… Nai.
My bad habit is… Thinking too much.
Something you don’t know about me is… I love geraniums.
I don’t leave the house without… My sketchbook.
I am currently reading… The Beautiful and Damned, by F. Scott Fitzgerald.
I am currently wearing… An Obus Dress, Saltwater Sandals and an NM Fantail Necklace in Golden Brass.
I am currently listening to… Lord Huron + Gold Bloom.
My last supper would be… Something salty with friends.


Naomi Murrell’s collection is a clear homage to finding the beauty in simpler pleasures. Her ethically produced folk finery looks to inspire hope, happiness and laughter! For more information on pieces and prices visit her website at

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