Publissimo

An Ode to O

The Winery in Surry Hills transformed into a laboratory yesterday (sans the unflattering white science coats), as beauty editors and bloggers alike flocked to learn about O Cosmedics’ new groundbreaking range, O Biotics.

With a refreshingly cool breeze heralding the onset of Autumn, guests were tucked away into the Gracelands Room to experience a new era of anti ageing skincare. The King (and his quirky shrine) gracefully bowed out and made room for O Cosmedics to be the decorative focal point of discussion. Touches of O Cosmedics’ signature red hue complimented the space, which was adorned with candles and products from the new range.

Light chatter filled the air as guests milled around and enjoyed their morning coffee fix, before being seated and welcomed by O Cosmedics founder, Marie Cocciolone. Marie shared her vision for the new range, which includes providing the modern-day woman with a real, authentic solution to ageing skin. Her solution not merely nourishes skin, but works at a cellular level to mimic the natural biochemistry of the skin.

“The world has changed and the industry has changed – and O Cosmedics is embracing this,” she explained. “It’s an ageing population, so it’s imperative to talk to the cells when the skin is not listening.”

And “talk to the cells” is exactly what O Biotics does, with Marie providing expert industry insight into the transformative powers of cosmedical-grade skincare.

“Cosmedical is a new category designed to use medical-grade active ingredients that make a significant skin difference. We’re using 10% of an active, as opposed to cosmetics using 0.1%. There are a number of products on the market to slow down the natural ageing process of the skin, however O Biotics not only slows it down, but restores your skin – on a cellular level – to what it was when you were younger.”

And in true, technology-savvy style, editors and bloggers swiftly took to their smart phones and tablets to take notes during the presentation and share the groundbreaking insights with the social media world, with status updates and tweets flying through cyberspace at record speed.

Following Marie’s presentation, leading ingredient expert Michael Hill was welcomed to the stage to provide the scientific process behind the products. With delicate cucumber sandwiches and rich creme’ brulee a reach away, guests remained energised during Michael’s breakdown of the scientific genius behind the O Biotics range.

With more peptides than you can poke a test tube at, Michael explained that O Cosmedics was “leaps and bounds” ahead of any other product available on the market, because of its unique approach to addressing the cause at a cellular level.

“There has been a number of attempts to address the skin ageing process. It is absolutely true that you will overcome at least one problem of the process, however you won’t address the root cause. I applaud O Cosmedics in taking the foreground for regenerative skincare technology,” he said.

And while good things come in small packages, truly ingenious things come in state of the art packages. O Biotics is no exception to this rule, with Marie providing a showcase of O Biotics’ unique delivery and application system, unrivalled by anything else on the market.

Marie delivered a show and tell style presentation of the ampoule application system, sharing the sterile, travel-friendly and no-wastage benefits of the system with the guests.

The event concluded with a question and answer discussion, followed by happy snaps and farewells. With goodie bags in hand and a new wealth of knowledge at the ready, guests left feeling O so happy!