The New Punjab Trading Co. Media Launch
March 25th, 2013
It’s “chai time” we have a High Tea
with a little Indian flavour.
Be it the authentic twangs of the sitar player or the spicy aroma of chai tea pervading throughout the room, the media launch of the New Punjab Trading Company on Thursday 14th March was not your average media event. Terrible puns excused, the high tea brought a touch of the Orient to the day of all those who attended, and was a sensorial adventure in more ways than one.
The New Punjab Trading Co. is an online lifestyle label that brings authentic Indian homewares, jewellery and fashion accessories into your modern home. Attendees were invited to see a kaleidoscope of oriental scarves known as Bombay Bohème, feel the contrasting textures of a range of cushions called a Jaunt to Jaipur and be inspired by the eclectic High Noon collection of necklaces, cuffs and earrings.
Designer Cheri Flewell-Smith told her own story of how her Indian heritage has always remained close to her heart and ultimately inspired the creation of this lifestyle label. Her grandfather, Teja Singh migrated from India when he was 18 and worked as a cane cutter on the east coast of Australia, eventually settling down on a dairy farm in Ballina, which the family still owns today. Cheri has travelled back to her grandfather’s homeland, travelling all around India from Jaipur to Rajasthan to Punjab, where she works alongside the craftsmen who produce her collections.
Those who were able to make it didn’t leave empty-handed either. To remember the event and to bring a touch of the collection home with them, journalists were given a small goodie bag which included amongst other trinkets, a necklace from the collection as well as chai tea leaves – a miracle worker when craving that little respite from the stress
and deadlines.
All in all it was wonderful to see everyone come together for an event, a little out of the ordinary, that ultimately left us all with food for thought and that touch of inspiration.
The website was launched today and is well worth a visit: www.thenewpunjab.com