Publissimo

Rich in Indian heritage but removed from the overplayed Bollywood theme is The New Punjab Trading Co.’s latest collection offerings, Bombay Bohéme and Jaunt to Jaipur.

Drawing from her cultural discoveries on a recent trip to India, designer Cheri Flewell-Smith shares that her motivation behind the collections is to “design for the cultural bowerbird who likes to collect wares from all over the world.”

Inject a little bit of India into every outfit with the Bombay Boheme collection

With a range of rustic, brightly coloured scarves infusing authenticity and heritage into the Bombay Bohéme collection, it’s clear the designs reflect the unique and eclectic culture of India.

With bright turquoises, burnt oranges and neon yellows woven throughout the designs, the collection embodies the sense of liveliness and community so true to Indian culture.

Moving away from industrialised mass production, the silk and cotton-blended scarves are hand made on traditional handlooms in India. A true sense of individuality and rarity is woven into each piece, with local Indian craftsmen dedicating days to create each scarf.

With this distinctive, individual approach to the creation process, cultural bowerbirds are sure to inject an element of exclusivity into their wardrobes – a feat that not even your favourite chain store can achieve!

While Bombay Bohéme promises to inject individuality into your wardrobe, the Jaunt to Jaipur collection is designed to infuse a tribal aesthetic into the modern-day home.

With two unique, earthy designs pattern-printed onto leather cushions, Jaunt to Jaipur is sure to revive your rooms with a sense of history and character, instantly adding layers of warmth to your home.

So whether you need to spice up your wardrobe or inject some exoticism into your home (or even a little bit of both!), The New Punjab Trading Co is here to help you along the way.

Channel your inner "cultural bowerbird" with the Jaunt to Jaipur collection.