O What a Day!

O Cosmedics launches to a packed house
of Sydney’s finest Beauty Editors!

Spring was definitely in the air last week on the launch day of Australia’s newest and freshest skincare range O Cosmedics.

As the weather warmed and the streets were filled with people enjoying the beautiful floral window display at DJ’s, Sydney’s finest Beauty Editors were gathering at the Strand Arcade for the launch of an exciting new and luxurious skincare range with serious results- O Cosmedics.

Hosted at the beautiful La Rosa in the Strand Arcade 35 of the top Beauty Editors from publications such as Cleo, Cosmo, Harpers Bazaar, Grazia, Bella, Famous, SMH, Body & Soul, Famous, Primped, G Magazine, Beauty Directory, Professional Beauty, A Younger You and Instyle Hair to name a few were welcomed by Marie Cocciolone founder of O Cosmedics and Australia’s leading expert in skincare and her talented and passionate team of skincare specialists who happily mingled with guests.

As guests sipped on their hibiscus flower flavoured Prosecco’s they were served a selection of Italian Hors d’oeuvre’s including Salumi Misti di Casa, Crocchette di Patate, Calamari Fritti con Olive and an assortment of pizze before being ushered into the theaterette styled area to start the presentation.

The room which was filled with the brand’s signature hue of red was the perfect setting for a brand that Marie considers to be a little out of the norm from conventional skincare products on the market.  “I want my brand’s personality to shine through in everything from the packaging to our quirky slogans.”  And the personality of the brand was evident for everyone to see as Marie took to the stage for what was to be an informative and engaging presentation on the direction of  skincare globally and how O Cosmedics is at the cusp of high definition skincare.

As Marie took to the stage it was evident to everyone that here was a woman that certainly knows what she is talking about! You could hear a pin drop as Marie talked about the motivation behind the brand and what it stands for- timeless and ageless beauty and skincare that promotes and delivers flawless skin at any age.

She talked about the 5 effects of ageing and how her potent and medical grade ingredients addressed each of these issues and more often than not actually reversed the long term effects of years of damage from the particularly harsh Australian climate.

Marie defined Cosmedical, a relatively new term in Australian skincare marketplace which brings together medical grade actives and cosmetic science, and how these ingredients have the ability to target not only present and past skin damage, but also provide the skin with an element of prevention for the future. She talked about how O’s Chiral and encapsulation technology  further enhances these actives, enabling the deepest delivery result possible whilst still keeping the range Organic where possible and free of parabens, petrochemicals, synthetic fragrances, colour and no SLS orchemical fragrances.

Marie spoke about her impressive list of multi-faceted ingredients within the range and proudly paused on the crowning glory; a worldwide exclusive peptide called the V8 Peptide Complex™ which she included in all the O products (excluding the pure C + BHA powder).   This special peptide works from behind the scenes on the essential cell structure to age proof the skin and accelerate healing and rejuvenation.

As guests rushed to take down notes Marie paused to stress one important point “O Cosmedics skincare will bring on a physiological change with real tangible results designed specifically for Australian skin- It’s the perfect weapon against sun damage and ageing without having to go under the knife” And by the end of her speech, Marie had everyone in the room believing it!

Guests were treated to Goodie Bags containing O SPF 30+ Mineral Pro, Gentle Antioxidant Cleanser and cranberry scented Exfoliating Cleanser and made there where down to the Beauty Bar where they received one on one consultations with the Inskin’s fine BDM’s.

As the event came to a close, and the sun went down on a beautiful Spring day our guests armed with new information, amazing products and handy new expert to draw skincare advice from Marie Cocciolone, left singing O’s praises!