Publissimo

PUBLISSIMO LOVES THE LATEST
‘NOSTALGIA’ BRANDING TREND

Clever companies are looking to the past to revive the present day allure of their brands. For the latest print campaign by Chloe, Photographer Mikael Jansson has produced a series of exquisite, timeless black and white portraits that are pure branding genius.

Not only does this beautiful,femine, gentle use of imagery imbue the greatest sense of urgency in their target market, it creates instantaneous brand trust, loyalty + cult status. Frankly Santa, I dont care what they smell like, just put them on my xmas list!